ITA to spotlight 23 Italian brands at Miami Swim Week

By AI, Created 6:30 PM UTC, May 20, 2026, /AGP/ – The Italian Trade Agency will bring 23 Italian companies to Cabana Show and debut an “Italian Riviera” runway presentation at Miami Swim Week – The Shows on May 31 in Miami Beach. The move is aimed at expanding Italian swimwear, resort wear and accessories visibility with North American retailers, buyers and media.

Why it matters: - The Italian Trade Agency is using Miami Swim Week to push more Italian-made swimwear, resort wear and beachwear into the North American market. - The event gives Italian brands direct exposure to retailers, buyers, distributors, showrooms, media and other fashion industry professionals. - The showcase underscores Italy’s effort to grow share in a U.S. swimwear market that already buys heavily from Italian exporters.

What happened: - The Italian Trade Agency will debut a curated group of 23 Italian companies at Cabana Show from May 30 through June 1, 2026, in Miami Beach. - The agency will also present the runway showcase “Italian Riviera” at Miami Swim Week – The Shows on Sunday, May 31, 2026, at 7 p.m. at Mondrian South Beach. - Erica Di Giovancarlo, Trade Commissioner of ITA New York and Executive Director for the U.S. Trade Commissioner of ITA New York, said Cabana Show is a major industry platform for beachwear and resort wear. - Di Giovancarlo said the event helps Italian swimwear brands connect with North retailers from Miami, New York and broader North American and Caribbean markets. - The runway presentation will highlight Italian creativity, craftsmanship, design and the identity of Made in Italy across swimwear, resortwear, beachwear, fashion and accessories.

The details: - The participating brands are Barbieri, Bye Firenze, Carolina Galan, Collanine Colorate, Le Daf, Maria La Rosa, Mirabiliae, Piero Massaro, Post & Co, Selia Richwood, Silvia Gnecchi, Viamailbag, Bikinville, Chio, Isa Belle, Isabel Beachwear, Ploumanac’h, Positano Couture, Queen Moda, Raffaela D’Angelo, Toujours, Nom and Pier Sicilia. - Di Giovancarlo said the U.S. is the fifth-largest export market for Italian beachwear products and the leading destination outside Europe. - Italy ranks as the 10th-largest exporter of swimwear to the United States. - U.S. imports from Italy totaled about $16.6 million in 2024. - The Italian Trade Agency is an Italian government agency focused on trade promotion between Italian companies and international markets. - Founded in 1926, ITA has 79 offices worldwide. - ITA’s fashion department in New York works to increase awareness of Italian fashion products and brands in the U.S. through educational initiatives, informational materials, special events and promotional activities. - More information is available in the agency’s announcement. - More information about Miami Swim Week – The Shows is available at the event website.

Between the lines: - The ITA is pairing a trade-show presence with a runway event to market Italian brands as both commercial and cultural products. - The focus on craftsmanship and premium quality suggests the agency is targeting buyers who sell higher-end resort and beachwear. - Miami is a logical launch point because it sits between U.S. fashion markets and Latin American and Caribbean buyers.

What’s next: - Italian brands will use Cabana Show and the Miami Swim Week runway to build contacts and pursue sales opportunities during the late-May and early-June events. - ITA is positioning the showcase as part of a broader push to expand Italian fashion brands’ market share in North America.